batteries

  • Selling EVs: Smaller, Cheaper, Heavier

    Selling EVs: Smaller, Cheaper, Heavier

    Japanese auto makers swept the U.S. market nearly 50 years ago when they introduced smaller, lighter, and less expensive gasoline vehicles to North America.  After the 1970’s energy crisis Japanese industry targeted the U.S. automakers weak points, namely boat-sized cars that guzzled at the gas pump. Overseas automakers are poised to do it again-  but this…